Iconic fashion designer. entrepreneur. and television personality Jenna Lyons partners with luxury eyewear brand DITA for the exclusive re-release of LYONS – a timeless rounded silhouette in acetate. available as both sun and optical frames. The sun edition features a striking Smoke Gradient lens with Gold Flash accents. framed by rich Midnight Rose acetate. while the optical version captivates in a stunning Desert Peach hue.

Known for always wearing iconic eyewear. Jenna has been a longtime fan of DITA's offerings. wearing LYONS with her optical Rx in her day-to-day. 

There isn't a day that goes by where someone doesn't ask 'where did you get your glasses?' Lyons explains. I felt like a walking billboard. so I literally cold called DITA and asked If we could have a more intimate relationship. This has never worked before - but it worked this time and I am beyond thrilled. I am obsessed.

This long standing admiration naturally brought together Jenna and the DITA team once again. united by their shared passion for challenging conventions. embracing creativity. and taking bold risks in design.